In 2008, Martin came across a new psychological understanding of how humans operate, thus bringing clarity on why people become frustrated and then why they find it difficult to solve the problems in front of them. From that point, everything changed for him and those around him. So much so, that he started - The Thought Business Ltd. When working with leaders and teams, they become attracted to a different perspective and recognise how their state of mind affects their ability to perform and solve intractable, pervasive problems with simplicity and ease for ever! Martin works exclusively in developing human collateral in business, helping in teams or one to one with individual leaders and owners in every business sector and with any issue.